Monday, March 9, 2009

fatfoogoo

SAN FRANCISCO, CA - fatfoogoo, the leading provider of in-game commerce ecosystems, today announced it will power the economic platform for Rebel Monkey's premier virtual world, CampFu. CampFu is a browser-based Massive Multiplayer Online (MMO) community focused on real-time cooperative gameplay for casual gamers. In the free-to-play environment, players may purchase virtual items such as avatar clothing or in-game boosters through the white-labeled fatfoogoo game commerce system to enhance their overall online experience.

fatfoogoo is claiming its stake in the multi-billion dollar gaming industry with leading game commerce software that handles microtransactions, subscriptions, virtual currencies, e-wallets, goods trading and more. In turn, it offers software publishers and developers an easy way to tap into unchartered revenue streams and focus on core game development and distribution. In addition to partnering with companies like Rebel Monkey, fatfoogoo is the only monetization software provider integrated with Project Darkstar, an open source development environment created by Sun Microsystems Laboratories, which caters to the online games, virtual worlds and social networking industries. THE END


I thought that this was very interesting. I ran across it while surfing the internet and thought about how these online worlds are going to change and increase the ways in which capitalism and money making spread across the virtual world. From my understanding of this article fatfoogoo is sort of like a paypal for virtual worlds. It protects the money from the buyers and helps the sellers reach their customer effectively. It brings me to my next question, what are they going to do with online avatar identity theft of real world money?hmmm

-claire hayati

1 comment:

Anonymous said...

Hi Claire! A fairly accurate description of what fatfoogoo does. Regarding avatar-jacking: part of what we do is ensure that a number of security measures and protocols are already in place so that virtual avatar identity theft should never occur in the first place. If such and event does in fact take place, we obviously work very closely with our clients and already have a detailed dispute resolution procedure in place.