Avatars in Coca-Cola commercial

So, this commercial was advertised during the Superbowl; some of you might have seen it. I find it fascinating the way ads are changing as our society gets more and more technology savy. I mean... these guys used to advertise with polar bears! Current day, Coca Coca is not only reaching the youth with this avatar gimmick, but they are also targeting a lot of middle-agers, which is clear in the commercial. They hit base on a lot of Virtual Worlds to try to relate to the maximum number of people. It also brings face time to the fact that most of us are not ourselves when we are "in" our avatar. Ending the commercial with a WoW character was a wonderful choice since that game is one of the most popular in Virtual Worlds.... and how cute, the huge WoW avatar girl met someone.