Monday, January 26, 2009

WoW Project: Real World Avatars

">WoW Project Video

I read this article about a art project/experiment called WoW Project by Aram Bartholl where he explains, "The WoW project is a workshop and intervention in public space that uses computer play-worlds as a means of calling attention to the changing ways people deal with privacy and identity in the public sphere."

He does this by cutting names out of cardboard and tinting them green (the same shade of green used with WoW avatars). Then he'll have people follow behind "an avatar" in real life. A person will rome around the city with his/her name floating above his/her head during the day. By doing this, he is breaking someone's privacy barrier by revealing this person's identity into the public sphere. The reason why people are so comfortable on the internet is because they have a huge amount of privacy and would normally do and say things they would not tend to enact in their actual life. I found this to be a really interesting method of breaking the sphere between public vs. private because WoW has become very well-known and recognized to the point that many people would follow the concept of the WoW project when it was done on the streets.

This would be a fun event to do as a class one afternoon at UCI... possibly a flash mob style. Aram Bartholl links to a DIY PDF guide on his website it you want to make a cardboard name for yourself.

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