Etic and Emic

It is important to keep in mind the emic perspective of the person, group, or society in study. However I do not feel like we should deviate too far from the Etic perspective that the cultural deems as the norm. For example, when we accept the emic view on "love" too liberally, it makes studying why people are "in love" in the cyber world very difficult to study and quantify. There has to be perimeters on how far fetched the research draws the line when testing a hypothesis.